Celebrity Endorsements

Celebrity is one of these strange cultural things. People become famous, often for no particularly important reason except their ability to sing or play a sport well. It's always been around. In ancient times, top warriors and "entertainers" would rule the cultural roost. Today, we seem less impressed by real soldiers, preferring the Hollywood version. Anyway, for better or worse, these people are able to use their fame to influence their fans - that's one step away from fanatics whose intense enthusiasm leads them to dress and act in the same way. It becomes a kind of fame by association when you suddenly see people walking around wearing the latest styles shown on the pages of the influential magazines. Most of the time, this is fairly harmless. Manufacturers and distributors pay celebrities to endorse their products. The fans buy the products. If the products are good, everyone is happy. Sometimes the products are less than good and the celebrity's name gets dragged through the mud. Although not quite on the same point, Paris Hilton is being sued again. This time, a hair extension company paid Hilton to wear its product but, remarkably, she turned up on red carpets wearing a competitor's product. How sad for all involved given the names of the two competing products have now been trumpeted all over the news media for the last few weeks.

The most recent example is Justin Bieber. He's the latest baby-faced, teen sensation to step out of YouTube. And, wherever you look, you see pictures of him. What great skin! But, like all sixteen year olds, he's prone to the odd outburst of acne. So, moving with the cultural tide, one of the leading benzoyl peroxide products has recruited him as the new face of their anti-acne lotion. He follows in the tradition of Jessica Simpson, Alicia Keys, Katy Perry and others prepared to speak out in favor of this antibacterial. The marketing theory is solid like a rock. The target market buy his music and swoon over his picture. They will also want skin as smooth as his. They will buy this product. And, for the mild cases of acne, this will work out well. Benzoyl peroxide is a tried-and-tested way of dealing with skin problems. The addition of a moisturizer also leaves the skin feeling good.

But don't get too carried away by endorsement. Justin Bieber may be the best new kid on the block, but the product will not deal with the more severe cases of acne. Indeed, if you use it for too long, moisturizers or not, it can cause the skin to dry and peel. For the really dramatic outbreaks that will not respond to any of the other treatments you need Accutane. Like benzoyl peroxide, there are side effects if you don't follow the rules. But when you step up to the more powerful medications, you always take a risk to get the results. So, remember the name Accutane. It may not have the endorsement of Justin Bieber, but we think he would use it if he did get severe acne.

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First get a diagnosis

Thanks to the internet and the growth of the online pharmacies, it's just so easy to buy your drugs. All it takes is a few clicks and before you can say Jiminy Cricket, Cowabunga, or whatever leaps into your mind when you're looking for just the right thing to shout when you want to make a point, the padded envelope is on its way to you. But there's a trap in the speed of this transaction. You've been watching all those TV ads. You're sold on the idea of this drug as the bestest treatment for whatever ails you. No more lurking in the doctor's waiting room or those shakes of the head when the know-it-all doesn't think that drug is quite what you need. Those drugs are on their way to you before you have the chance for second thoughts. So what's the problem? Ah, insomnia. Finding it hard to get too sleep. Waking up too early. Feeling tired all the time. Well, let's take one step back. There's a possible cause and effect here. Fewer hours asleep and you feel tired. Except, the feeling of tiredness is not necessarily insomnia. Huh? Everyone tends to lump everything together. You feel tired when you wake up so you must have insomnia. Hmmm. . .

So just why are you finding it hard to sleep through the night? You're not in pain, are you? Sometimes a physical problem like arthritis can generate just enough pain to disturb you. Or perhaps you have restless leg syndrome. This is a problem linked to high blood pressure, the risk of a stroke and some brain disorders like Parkinson's disease. Some people find they cannot lie still. And then there's sleep apnea where you stop breathing and have to wake up to start again. There are a long list of possible reasons why you might be feeling tired. So before you launch off on your own self-medication path and buy Ambien online, get some specialist advice. This probably means getting past your primary caregiver if you're in a network. You should really go see a sleep specialist. There are centers all over the country that wire you up to a whole batch of machines to monitor this and that, and keep a video record of how much you move around. When the results come in you may find you grind your teeth and the noise wakes you up, so dentistry is the cure.

Although medical science is not as certain as doctors would have you believe (they still have to make their best guess some of the time), they stand a better chance of being right than you. This takes nothing away from Ambien. It does what it says, i.e, knocks you out for seven to eight hours. But it's not a treatment for any underlying physical cause for you feeling tired every morning. So rather than take the easy line, be prepared to claim on your health insurance policy or spend some money to find out for sure what's wrong. It's possible Ambien might be the right answer in the short term, but get expert confirmation first. The worst thing you could do is take a powerful drug to knock you out only to discover you are lining up for a stroke or you have sleep apnea and just don't wake up then next time you stop breathing.

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